RESOURCES

Advertising Packages

Reach the molecular pathology community through integrated marketing solutions designed to increase awareness, generate engagement and establish thought leadership. AMP packages combine multiple promotional channels into streamlined campaigns that deliver greater value and impact than individual advertising placements.

For additional information on any of the opportunities below, please contact AMP Marketing and Communications Director Angela Hopp (ahopp@amp.org). 

Brand Awareness — $5,000

Objective: Increase visibility among AMP members and the broader molecular diagnostics community.

Ideal for: Product awareness, brand building, publication promotion and service announcements.

Includes:

  • One newsletter banner or in-line advertisement to 9,000 AMP members and learners
  • One sponsored social media campaign (on all AMP channels)

Specifications and deliverables:

  • Newsletter advertisement: 700×100 px banner plus URL OR 300×300 px image plus 240-character description and URL
  • Social media campaign: 240-character limit including URL; one 1200×1200 px image

Metrics provided: Email open rate, click-through rate, ad click rate and social performance.

Lead Generation — $12,500

Objective: Drive traffic, generate leads and reinforce messaging across multiple touchpoints.

Ideal for: Product launches, demand generation, content promotion and lead nurturing.

Includes:

  • One promotional email to 9,000 AMP members and learners
  • One sponsored social media campaign (on all AMP channels)
  • One website retargeting campaign (50,000 impressions guaranteed)

Specifications and deliverables:

  • Social media campaign: 240-character limit including URL; one 1200×1200 px image
  • Retargeting campaign of AMP.org and AMP Annual Meeting & Expo website visitors; recommended graphics: 728×90, 300×250 and 160×600 px

Metrics provided: Email performance, social performance and retargeting performance.

Thought Leadership — $13,500

Objective: Position your organization as an educational and scientific leader.

Ideal for: Educational initiatives, emerging technologies and scientific content.

Important: Limited availability. Contact us for details on timing.

Includes:

  • One live Online Corporate Workshop, including:
    • Five marketing emails to AMP members and learners promoting the workshop
    • AMP event calendar and newsletter listing promoting the workshop
    • One organic social media campaign promoting the workshop
    • Registration management, webinar platform and archived recording
  • One newsletter banner or in-line advertisement with a message of your choosing
  • One sponsored social media campaign with a message of your choosing

Specifications and deliverables:

  • Sponsor provides speakers, content and presentation materials for workshop
  • Sponsor recognition in workshop emails, social media, registration page and event calendar

Metrics provided: Workshop registrations, attendance, newsletter advertisement performance and sponsored social performance.

Integrated Campaign — $22,500

Objective: AMP's most comprehensive digital marketing solution.

Ideal for: Major product launches, annual campaigns and maximum visibility.

Important: Limited availability. Contact us for details on timing.

Includes:

  • One live Online Corporate Workshop, including:
    • Five marketing emails to AMP members and learners promoting the workshop
    • AMP event calendar and newsletter listing promoting the workshop
    • One organic social media campaign promoting the workshop
    • Registration management, webinar platform and archived recording
  • One newsletter banner or in-line advertisement with a message of your choosing
  • One promotional email on a topic of your choosing
  • One sponsored social media campaign with a message of your choosing
  • One website retargeting campaign (50,000 impressions guaranteed)

Specifications and deliverables:

  • Sponsor provides speakers, content and presentation materials for workshop
  • Sponsor recognition in workshop emails, social media, registration page and event calendar

Metrics provided: Comprehensive reporting across all campaign components.

Recruitment — $550

Objective: Reach AMP members actively engaged in molecular pathology careers.

Ideal for: Hiring and talent acquisition.

Includes:

  • Two recruitment emails (plain text with URL)
  • One newsletter promotion

Specifications and deliverables:

  • Distributed to inboxes of approximately 3,100 AMP members twice
  • Plain-text job description with URLs permitted

Metrics provided: Delivery and click activity.

Add-On and One-Off Options

Add-On Opportunities

If you purchase a package, you can add on these items at a discounted rate.

  • Additional Newsletter Banner or In-Line Advertisement — $2,500

  • Additional Sponsored Social Media Campaign — $2,000

  • Additional Website Retargeting Campaign — $3,000

  • Additional Promotional Email — $7,000

  • Additional Recruitment Package — $500

À la Carte Pricing

If you would prefer to purchase only one-off items, the rates are below.

  • Newsletter Banner or In-Line Advertisement — $3,000

  • Sponsored Social Media Campaign — $2,500

  • Website Retargeting Campaign — $3,500

  • Promotional Email — $7,500

  • Online Corporate Workshop — $8,500

  • Recruitment Advertisement  — $350

Corporate Partners